Category: Innovation

Business Innovation Strategy

What is a white space in business?

White space in business refers to untapped market opportunities or areas where customer needs are not fully met by existing products or services. Identifying and capitalizing on these white spaces can lead to innovation, growth, and competitive advantage. What is White Space in Business? White space in business is the unexplored market potential that companies […]

Business Innovation Marketing

What are the benefits of using the 70/20/10 rule in marketing?

The 70/20/10 rule in marketing is a strategic framework that guides marketing teams in allocating their resources effectively. By dividing efforts into three distinct categories—established strategies, innovative approaches, and experimental tactics—businesses can optimize their marketing impact while fostering innovation. What is the 70/20/10 Rule in Marketing? The 70/20/10 rule is a resource allocation model used […]

Business Design Innovation

What is a strategic design?

Strategic design is the process of applying design principles to business strategy, aiming to create solutions that improve organizational performance and user experience. It involves understanding user needs, aligning design with business goals, and fostering innovation to achieve a competitive advantage. What is Strategic Design and Why is it Important? Strategic design combines design thinking […]

Business Innovation Strategy

What is the 70-20-10 business strategy?

What is the 70-20-10 Business Strategy? The 70-20-10 business strategy is a framework for resource allocation and innovation management that encourages companies to focus on core business activities while also investing in new opportunities and experimental projects. This approach helps organizations balance stability with growth and innovation. Understanding the 70-20-10 Business Strategy The 70-20-10 rule […]

Business Innovation Strategy

What is the 3 box method?

The 3 Box Method is a strategic approach to innovation and business transformation that involves managing three distinct areas: preserving the present, selectively abandoning the past, and creating the future. This method helps organizations balance current operations with long-term growth and innovation. What is the 3 Box Method? The 3 Box Method was developed by […]

Back To Top