The 70/20/10 rule is a strategic framework that enhances content strategy by guiding how resources and efforts are allocated. It recommends dedicating 70% of efforts to core content, 20% to innovative content, and 10% to experimental content, ensuring a balanced and dynamic approach to content creation.

What is the 70/20/10 Rule in Content Strategy?

The 70/20/10 rule is a content strategy model that helps organizations effectively manage their content creation efforts. It divides content into three categories:

• 70% Core Content: This is the backbone of your content strategy. It includes tried-and-tested content that consistently engages your audience and supports your brand’s core messaging.
• 20% Innovative Content: This portion focuses on adapting existing content to new formats or platforms to reach wider audiences and keep the content fresh.
• 10% Experimental Content: This is your space for testing new ideas and taking risks. It allows for creative exploration and innovation without significant risk to your overall strategy.

By following this rule, businesses can maintain a solid foundation while also exploring new opportunities for growth and engagement.

How Does the 70/20/10 Rule Benefit Content Strategy?

Implementing the 70/20/10 rule in content strategy offers several advantages:

1. Balanced Approach: Ensures a stable content base while allowing room for innovation and experimentation.
2. Risk Management: Limits the risk associated with new content ideas by allocating only 10% of resources to experimentation.
3. Audience Engagement: Keeps the audience engaged with reliable content while introducing new and exciting formats.
4. Resource Optimization: Helps in efficiently distributing time and budget across different content types.

How to Implement the 70/20/10 Rule?

Step 1: Identify Core Content

Focus on the content that defines your brand and consistently performs well. This could include:

• Blog posts
• How-to guides
• Product descriptions

Step 2: Develop Innovative Content

Adapt core content into new formats or distribute it on new channels. Consider:

• Infographics
• Video tutorials
• Podcasts

Step 3: Experiment with New Ideas

Allocate resources for creative and experimental projects, such as:

• Interactive content
• Virtual reality experiences
• User-generated content campaigns

Practical Example of the 70/20/10 Rule

Imagine a company that specializes in digital marketing:

• 70% Core Content: Weekly blog posts on SEO strategies and social media tips.
• 20% Innovative Content: Monthly webinars and eBooks adapting blog content for deeper insights.
• 10% Experimental Content: Testing AI-driven content generation tools and hosting virtual reality marketing workshops.

This approach allows the company to maintain its authority in the industry while exploring new content avenues.

People Also Ask

How Can the 70/20/10 Rule Improve Engagement?

By ensuring a mix of reliable and innovative content, the 70/20/10 rule keeps audiences engaged with familiar material while piquing their interest with fresh ideas. This balance can lead to increased audience retention and loyalty.

What Are Some Challenges in Applying the 70/20/10 Rule?

Challenges include accurately categorizing content, allocating resources effectively, and ensuring that experimental content aligns with brand values. Regularly reviewing and adjusting the strategy can help overcome these obstacles.

Is the 70/20/10 Rule Suitable for All Businesses?

While adaptable, the 70/20/10 rule may not fit every business model. Companies with limited resources might find it challenging to allocate time and budget across all three categories. It’s important to customize the approach based on specific business needs.

How Does the 70/20/10 Rule Relate to Content Marketing ROI?

By optimizing resource allocation and fostering innovation, the 70/20/10 rule can enhance content marketing ROI. It ensures that core content continues to drive results while innovative and experimental content opens new revenue opportunities.

What Tools Can Help Implement the 70/20/10 Rule?

Tools like content management systems, analytics platforms, and project management software can assist in planning, tracking, and optimizing content efforts according to the 70/20/10 rule.

Conclusion

The 70/20/10 rule provides a structured yet flexible framework for content strategy, allowing businesses to optimize their efforts across core, innovative, and experimental content. By maintaining this balance, companies can effectively engage their audience, manage risks, and explore new opportunities for growth. Implementing this rule requires careful planning and regular assessment, but it can significantly enhance a brand’s content marketing success. For further insights, explore related topics such as "Content Marketing Best Practices" and "Innovative Content Creation Techniques."