The 70-20-10 content approach is a strategic framework for content creation that helps businesses allocate resources effectively, optimize audience engagement, and foster innovation. This model suggests dedicating 70% of your content efforts to core content, 20% to innovative content based on successful experiments, and 10% to high-risk, innovative ideas.
What is the 70-20-10 Content Approach?
The 70-20-10 content approach divides content creation into three distinct categories:
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70% Core Content: This is the foundational content that aligns with your brand’s primary message and audience expectations. It includes blog posts, newsletters, and social media updates that consistently perform well and drive traffic.
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20% Innovative Content: Building on the success of your core content, this segment allows for experimentation with new formats or topics that have shown potential. This could involve creating video content, infographics, or interactive media that engage your audience in new ways.
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10% High-Risk, Innovative Ideas: This is where you can take creative risks with new concepts or technologies. Whether it’s a bold campaign or an untested platform, this content could lead to breakthrough success or valuable lessons.
Why Use the 70-20-10 Content Strategy?
The 70-20-10 content strategy provides a balanced approach to content creation, ensuring that your brand remains consistent while also encouraging innovation. Here are some key benefits:
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Consistency: By dedicating 70% of your resources to core content, you ensure that your brand message remains clear and reliable.
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Innovation: The 20% allocation allows you to experiment with new ideas that have a proven success record, fostering gradual innovation.
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Risk Management: Allocating 10% to high-risk ideas lets you explore new opportunities without jeopardizing your entire content strategy.
How to Implement the 70-20-10 Content Model
To effectively implement the 70-20-10 content model, consider the following steps:
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Audit Your Current Content: Analyze your existing content to identify what performs well and aligns with your brand’s goals.
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Plan Your Core Content: Develop a content calendar that focuses on delivering consistent, high-quality content that resonates with your audience.
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Experiment with New Formats: Use the 20% allocation to try different content types, such as podcasts, webinars, or user-generated content, to see what engages your audience.
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Take Creative Risks: Dedicate 10% of your efforts to exploring new ideas or technologies. This could involve leveraging AI, virtual reality, or other cutting-edge tools.
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Measure and Adjust: Continuously monitor the performance of all content categories and adjust your strategy based on data-driven insights.
Examples of the 70-20-10 Content Approach in Action
Many successful companies utilize the 70-20-10 content approach to maintain a competitive edge:
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Coca-Cola: The brand uses this model to balance traditional advertising with digital innovation and experimental campaigns.
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Google: Known for its "20% time" policy, Google encourages employees to spend 20% of their time on innovative projects, leading to products like Gmail and AdSense.
People Also Ask
What are the benefits of the 70-20-10 model?
The 70-20-10 model helps organizations maintain consistency, encourage innovation, and manage risk. It ensures that most resources are dedicated to proven strategies while allowing for experimentation and creative exploration.
How can small businesses use the 70-20-10 strategy?
Small businesses can adapt the 70-20-10 strategy by focusing on core content that builds brand identity, experimenting with successful formats, and exploring new ideas within their budget constraints to foster growth.
Is the 70-20-10 approach suitable for all industries?
While the 70-20-10 approach is versatile, it may need adjustments based on industry-specific needs. Industries with rapid technological changes might benefit more from a higher emphasis on innovation.
How do you measure success in the 70-20-10 model?
Success in the 70-20-10 model is measured by tracking key performance indicators (KPIs) such as engagement rates, conversion rates, and audience growth across all content categories.
Can the 70-20-10 strategy be used for personal branding?
Yes, individuals can use the 70-20-10 strategy to balance consistent personal branding with innovative content creation, helping them stand out and connect with their audience.
Conclusion
The 70-20-10 content approach is a powerful framework for balancing consistency and innovation in content strategy. By dedicating resources to core content, building on successful experiments, and exploring high-risk ideas, businesses can stay relevant and competitive. Start by auditing your current content and strategically planning your next steps to see how this model can transform your content strategy.
