What is the 70-20-10 Rule for Branding?
The 70-20-10 rule for branding is a strategic framework that guides brands in their content creation and marketing efforts. It suggests that 70% of your content should be tried-and-true, 20% should be innovative, and 10% should be experimental. This balance helps brands maintain consistency while encouraging innovation and growth.
Understanding the 70-20-10 Rule in Branding
What Does the 70% Represent?
The 70% of the rule focuses on reliable content that has consistently worked for your brand. This content should align with your brand’s core messaging and values, ensuring that your audience receives a steady stream of familiar and engaging material. This could include:
- Blog posts on popular topics
- Social media updates
- Email newsletters
- Product updates
By dedicating the majority of your efforts to this type of content, you ensure that your brand remains recognizable and trustworthy to your audience.
How Does the 20% Encourage Innovation?
The 20% portion of the rule encourages brands to explore new ideas and formats that have the potential to engage their audience in fresh ways. This segment is about taking calculated risks by:
- Introducing new content series
- Testing new social media platforms
- Collaborating with influencers or partners
- Launching new campaigns
These innovations can lead to significant insights and help identify new opportunities for growth, keeping your brand relevant and competitive.
What is the Purpose of the 10% Experimental Content?
The 10% is reserved for high-risk, high-reward content that pushes the boundaries of your current strategy. This could involve:
- Trying out new technologies
- Creating viral content
- Engaging in bold marketing stunts
While these experiments might not always succeed, they offer valuable lessons and can sometimes lead to groundbreaking successes that redefine your brand’s approach.
Benefits of the 70-20-10 Rule in Branding
Why is Consistency Important?
Consistency builds trust and recognition. By ensuring 70% of your content is consistent, you create a reliable brand image that your audience can depend on. This consistency is crucial for:
- Building brand loyalty
- Enhancing customer experience
- Maintaining a clear brand identity
How Does Innovation Drive Engagement?
Innovation keeps your audience engaged and interested. By dedicating 20% of your efforts to new ideas, you can:
- Capture new audience segments
- Stay ahead of industry trends
- Increase engagement rates
What Role Does Experimentation Play in Growth?
Experimentation is vital for discovering what works and what doesn’t. The 10% dedicated to experimental content allows you to:
- Test new strategies without major risk
- Learn from successes and failures
- Potentially achieve significant breakthroughs
Practical Examples of the 70-20-10 Rule
Example 1: A Fashion Brand
- 70%: Regular blog posts about styling tips and seasonal trends.
- 20%: Collaborations with fashion influencers to create unique video content.
- 10%: Launching an augmented reality app to showcase new collections.
Example 2: A Tech Company
- 70%: Weekly newsletters and product updates.
- 20%: Hosting webinars on emerging tech trends.
- 10%: Developing a virtual reality experience for product demos.
People Also Ask
What is the 70-20-10 rule in marketing?
The 70-20-10 rule in marketing is similar to its branding counterpart. It suggests allocating 70% of your budget to proven strategies, 20% to new initiatives, and 10% to experimental tactics. This approach helps balance reliability with innovation.
How can small businesses apply the 70-20-10 rule?
Small businesses can apply the rule by focusing 70% of their efforts on core activities that drive the most results, 20% on exploring new marketing channels, and 10% on testing cutting-edge technologies or trends.
Is the 70-20-10 rule applicable to social media?
Yes, the rule can be applied to social media strategies. Brands can allocate 70% of their posts to consistent messaging, 20% to new content formats, and 10% to experimental posts, like using new features or platforms.
How does the 70-20-10 rule help in content marketing?
In content marketing, the 70-20-10 rule ensures a balance between consistency and innovation. It helps marketers maintain a reliable content stream while exploring new formats and ideas to keep the audience engaged.
Can the 70-20-10 rule be adjusted?
Yes, the rule can be adjusted based on industry dynamics, audience preferences, and business goals. Some brands may find a 60-30-10 split more effective, depending on their specific context.
Conclusion
The 70-20-10 rule for branding offers a strategic framework that balances consistency with innovation and experimentation. By applying this rule, brands can maintain a strong identity while exploring new opportunities for growth. This approach not only enhances brand loyalty but also ensures long-term success in a competitive market. Consider integrating this rule into your branding strategy to achieve a harmonious blend of reliability and creativity.
