Wrangler, a renowned denim brand, is owned by Kontoor Brands, Inc., a company that specializes in the design, manufacturing, and distribution of casual apparel. Wrangler is celebrated for its high-quality jeans and has a rich history in American fashion.
Who Owns Wrangler?
Wrangler is owned by Kontoor Brands, Inc., a company that was spun off from VF Corporation in May 2019. Kontoor Brands focuses on iconic denim and apparel brands, including Wrangler and Lee. This strategic move allowed VF Corporation to concentrate on its activewear and outdoor brands, while Kontoor Brands could dedicate resources to enhancing its denim offerings.
What is the History of Wrangler?
Wrangler’s history dates back to 1947, when it was introduced by Blue Bell Overall Company, a workwear manufacturer. The brand quickly gained popularity for its durable and stylish jeans, particularly among cowboys and rodeo performers. Over the years, Wrangler has expanded its product line to include a variety of apparel, maintaining its reputation for quality and authenticity.
Key Milestones in Wrangler’s History
- 1947: Wrangler is launched by Blue Bell Overall Company.
- 1962: Blue Bell acquires Casey Jones Company, expanding its product line.
- 1986: VF Corporation acquires Blue Bell, incorporating Wrangler into its portfolio.
- 2019: Kontoor Brands, Inc. is formed, taking ownership of Wrangler.
Why is Wrangler Popular?
Wrangler’s popularity stems from its commitment to quality, durability, and style. The brand is synonymous with the rugged American cowboy image and has been a staple in Western fashion for decades. Wrangler jeans are known for their comfort and fit, making them a favorite among consumers who value both function and fashion.
Features of Wrangler Jeans
- Durability: Made with high-quality denim that withstands wear and tear.
- Comfort: Designed to provide a comfortable fit for all-day wear.
- Style: Offers a range of styles from classic to contemporary.
How Does Wrangler Compare to Other Denim Brands?
When comparing Wrangler to other denim brands, several factors come into play, such as price, style, and durability. Here’s a comparison with two other popular brands, Levi’s and Lee:
| Feature | Wrangler | Levi’s | Lee |
|---|---|---|---|
| Price | $$ | $$$ | $$ |
| Durability | High | High | Medium |
| Style | Classic/Western | Trendy/Classic | Classic/Casual |
People Also Ask
What is Kontoor Brands?
Kontoor Brands, Inc. is a global lifestyle apparel company that owns the Wrangler and Lee brands. It was formed in 2019 after being spun off from VF Corporation. Kontoor Brands focuses on designing, manufacturing, and distributing high-quality denim and casual apparel.
Is Wrangler an American Brand?
Yes, Wrangler is an American brand with a rich heritage in the United States. It was founded in Greensboro, North Carolina, and has become a symbol of American Western culture.
What Makes Wrangler Jeans Unique?
Wrangler jeans are unique due to their combination of durability, comfort, and style. They are designed to withstand tough conditions while providing a comfortable fit, making them ideal for both work and casual wear.
Are Wrangler Jeans Sustainable?
Wrangler has been making efforts to enhance sustainability in its production processes. The brand has initiatives focused on reducing water use, improving cotton sourcing, and minimizing environmental impact.
How Can I Find the Right Fit for Wrangler Jeans?
To find the right fit for Wrangler jeans, consider your body type and the intended use. Wrangler offers a variety of fits, including slim, regular, and relaxed, catering to different preferences and needs.
Conclusion
Wrangler, now owned by Kontoor Brands, Inc., continues to be a leading name in denim, known for its quality and iconic style. Whether you’re looking for durable workwear or stylish casual attire, Wrangler offers a wide range of options to suit your needs. For more insights on denim brands and fashion trends, explore related topics such as the history of Levi’s or sustainable fashion practices.
