Wrangler, a renowned name in the world of denim, is owned by Kontoor Brands, Inc. This American apparel company, which also owns the Lee brand, is dedicated to creating high-quality, stylish clothing that resonates with consumers worldwide.

Who Owns Wrangler Clothing Brand?

Wrangler is a well-established brand in the fashion industry, particularly known for its iconic jeans. The brand is owned by Kontoor Brands, Inc., a company that spun off from VF Corporation in 2019. This strategic move allowed Kontoor Brands to focus exclusively on its denim and apparel lines, including Wrangler and Lee, positioning them for growth in the global market.

What is Kontoor Brands, Inc.?

Kontoor Brands, Inc. is a leading global lifestyle apparel company with a strong focus on denim. The company’s mission is to inspire people to live with confidence and comfort through its high-quality clothing. Kontoor Brands manages a portfolio of some of the most recognized brands in the denim industry, including Wrangler and Lee, and operates in various regions across the world.

Key Features of Kontoor Brands

• Global Reach: Kontoor Brands has a significant presence in the Americas, Europe, and Asia, expanding the reach of its iconic brands.
• Sustainability: The company is committed to sustainable practices, aiming to reduce its environmental footprint through innovative production techniques and responsible sourcing.
• Innovation: Kontoor Brands invests in research and development to create products that meet the evolving needs of consumers, focusing on comfort, style, and durability.

The History of Wrangler

Wrangler has a rich history that dates back to 1947 when it was first introduced by Blue Bell, a company that specialized in workwear. The brand quickly gained popularity for its durable and comfortable jeans, designed specifically for cowboys and rodeo performers. Over the decades, Wrangler has evolved into a fashion staple, known for its classic American style and rugged appeal.

Milestones in Wrangler’s History

• 1947: Wrangler is launched by Blue Bell, introducing its first line of jeans tailored for cowboys.
• 1960s: The brand gains widespread popularity, becoming synonymous with Western wear and casual fashion.
• 1996: VF Corporation acquires Blue Bell, bringing Wrangler under its expansive portfolio.
• 2019: Kontoor Brands is formed, taking ownership of Wrangler and Lee to focus on denim and apparel.

Why is Wrangler Popular?

Wrangler’s popularity stems from its commitment to quality, style, and durability. The brand has maintained its reputation by continuously adapting to fashion trends while staying true to its roots in Western wear. Wrangler jeans are known for their robust construction, comfortable fit, and timeless design, making them a favorite among consumers of all ages.

Key Reasons for Wrangler’s Popularity

• Quality Craftsmanship: Wrangler jeans are made with high-quality materials and expert craftsmanship, ensuring longevity and comfort.
• Timeless Style: The brand offers a range of styles that cater to both traditional and contemporary fashion preferences.
• Cultural Icon: Wrangler has become an integral part of American culture, often associated with the rugged, independent spirit of the West.

People Also Ask

What Other Brands Does Kontoor Own?

Besides Wrangler, Kontoor Brands owns the Lee brand. Both brands have a rich heritage in the denim industry and are known for their high-quality jeans and apparel.

How Did Wrangler Get Its Name?

The name "Wrangler" was chosen to reflect the brand’s connection to the Western lifestyle. A "wrangler" is a person who herds or tends cattle, which aligns with the brand’s original target market of cowboys and rodeo riders.

Is Wrangler Committed to Sustainability?

Yes, Wrangler is dedicated to sustainability. The brand has implemented various initiatives to reduce its environmental impact, such as using eco-friendly materials and adopting water-saving technologies in its manufacturing processes.

Where Are Wrangler Jeans Made?

Wrangler jeans are manufactured in various locations worldwide, including the United States, Mexico, and other countries in Asia and Europe. Kontoor Brands ensures that all production facilities adhere to strict quality and ethical standards.

How Can I Find the Right Fit for Wrangler Jeans?

To find the perfect fit, consider the style and cut that best suits your body type and personal preference. Wrangler offers a variety of fits, including straight, slim, and relaxed, catering to different tastes and needs.

Conclusion

Wrangler, owned by Kontoor Brands, Inc., continues to be a leader in the denim industry, celebrated for its quality, style, and connection to American heritage. As Kontoor Brands focuses on innovation and sustainability, Wrangler is well-positioned to maintain its iconic status and meet the demands of fashion-conscious consumers worldwide. For those interested in exploring more about denim innovations or sustainable fashion practices, consider reading about the latest trends in eco-friendly clothing and the future of denim technology.